The Canada-Türkiye Sustainability Challenge aims to provide Canadian companies with direct access to Turkey's largest holdings, helping them address their sustainability challenges.

The program is designed to allow Canadian businesses to virtually present their solutions to Turkish business challenges and, if deemed suitable, travel to Türkiye to further advance discussions.

The program offers a unique opportunity for Canadian companies to test their products with Turkish companies who are leaders in their local and regional markets, providing access to European and other regional markets.

Join our Information Webinar
to learn more about the program on
the 4th of May!

Looking forward to seeing you where Europe meets Asia!

Program Partners
The Canadian Trade Commissioner Service (TCS) provides clients with practical foreign market advice and on-the-ground information to help them make smarter, more timely and more cost-effective decisions to achieve their overseas objectives.

The Trade Commissioner Service promotes Canada's economic interests in global markets, by engaging in a range of activities, such as developing a network of business contacts, identifying and communicating business leads, linking Canadian businesses to global value chains of facilitating R&D collaboration and technology transfer.

In Türkiye, the TCS has a team of 7 officers based at the Consulate General of Canada to Istanbul and the Embassy of Canada to Türkiye in Ankara.

For more info:  
For questions:
Viveka is a startup accelerator and one of the leading actors in the Turkish entrepreneurial ecosystem.

Viveka organizes programs combining international know-how and best practices with local needs and have its signature on many milestones and innovations in the Turkish entrepreneurial ecosystem.

Since 2010, Viveka acts as an interface to create a common language between the startups and entrepreneurship ecosystem actors. With this, entrepreneurs not only gain access to investment opportunities and appropriations at an early stage but also to sectoral knowledge and skills.
Alethina is an impact investment advisory and investor firm. 

Alethina believes that the fastest and most sustainable solution to today's increasingly complex and difficult economic, social and environmental problems can only happen by increasing the positive contributions of the private sector and reducing its negative effects.  And impact investing is the key to unlock this potential. 

Alethina works with large companies, international development agencies and startups to accelerate the contribution of private sector to development goals.
Application Criteria for Startups
  • Post-product (TRL 6 or above)
  • Passionate and committed with specific market-entry goals for the European and/or MENA region in one of the priority areas
  • Having sufficient resources to target and achieve growth in new markets
  • Based in Canada
Program Challenges
  • Green Hydrogen Technologies
  • Solar Energy
  • Fusion Energy
  • Geothermal Energy
  • Smart Grid Management and Analytics
  • Energy Storage and Battery Technology
  • Industrial Energy, Heating, and Drying Solutions
  • Carbon Capture,Storage, and Utilization 
  • EV Infrastructure and Battery Tech
Material Science
  • Engineering Plastics
  • Composites
  • Technical Textiles
  • New-Generation Construction Materials
Robotic Technologies
  • Emergency Case Intervention
  • Site and Facility Inspection
  • Routine Plant Operations
  • Automation
Collaboration Types
Proof of Concept (PoC)
Challenge Partners

Looking forward to seeing you where Europe meets Asia!

Program Calendar
Application Period
until May 22, 2023
Digital Matchmaking Sessions
Onboarding and Market Intelligence Sessions
Visit to Istanbul
Why Türkiye?
  • One of the world’s fastest-growing economies with an average annual GDP growth rate of 5.4% for last two decades
  • Uniquely positioned as a gateway to Middle East, Europe & Asia
  • Export-oriented with global corporate leaders in construction & construction material, textile, transportation equipment, motor vehicles and agriculture. 
  • Extensive manufacturing sector that faces immediate challenges to become more environmentally-friendly and sustainable in its processes.
Why should my company apply?
  • Exclusive connections to leading Turkish holdings in key industrial sectors. 
  • A unique opportunity to present your solution to their sustainability challenges.
  • Expand business through business collaboration, Proof of Concept projects (POCs), tech transfer of investment opportunities.
  • Position your company on the international stage by collaborating with leading multinational companies.
  • Learn how to do business efficiently and succeed in Türkiye from business experts.

Frequently Asked Questions

Who can apply?
How is my application evaluated?
Is there a fee to participate in the program?
Does the program include financial compensation?
In which language the program will take place?