Sustainability Challenge

Are you a high-potential Canadian company? Do you offer an innovative solution that will contribute to the decarbonization of industries?

If so, register for the Canada-Turkiye Sustainability Challenge 2024 and demonstrate to Türkiye's leading companies how your technology can help them achieve their innovation and sustainability goals!

The program is a unique opportunity to present your technology virtually and, if selected, to visit Türkiye in person to pursue advanced discussions. It's a concrete, proven and effective way to test your solution with global companies, while positioning yourself in a thriving economic region.

Join our Information Webinar on April 16 (13:00 EDT) to learn more about the program!

Looking forward to seeing you where Europe meets Asia!

Program Partners
The Canadian Trade Commissioner Service (TCS) provides clients with practical foreign market advice and on-the-ground information to help them make smarter, more timely and more cost-effective decisions to achieve their overseas objectives.

The TCS promotes Canada's economic interests in global markets, by engaging in a range of activities, such as developing a network of business contacts, identifying and communicating business leads, linking Canadian businesses to global value chains or facilitating R&D collaboration and technology transfer.

In Türkiye, the TCS has a team of 7 officers based at the Consulate General of Canada to Istanbul and the Embassy of Canada to Türkiye in Ankara.

For more info:  
For questions:
Viveka is a startup accelerator and one of the leading actors in the Turkish entrepreneurial ecosystem.

Viveka organizes programs combining international know-how and best practices with local needs and have its signature on many milestones and innovations in the Turkish entrepreneurial ecosystem.

Since 2010, Viveka acts as an interface to create a common language between the startups and entrepreneurship ecosystem actors. With this, entrepreneurs not only gain access to investment opportunities and appropriations at an early stage but also to sectoral knowledge and skills.
Alethina is an impact investment advisory and investor firm. 

Alethina believes that the fastest and most sustainable solution to today's increasingly complex and difficult economic, social and environmental problems can only happen by increasing the positive contributions of the private sector and reducing its negative effects.  And impact investing is the key to unlock this potential. 

Alethina works with large companies, international development agencies and startups to accelerate the contribution of private sector to development goals.

  • Post-product (TRL 6 or above)
  • Passionate and committed with specific market-entry goals for the European and/or MENA region in one of the priority areas
  • Having sufficient resources to target and achieve growth in new markets
  • Based in Canada
Energy Storage Solutions
to enhance energy efficiency in
manufacturing processes

  • Battery Energy Storage Systems (BESS)
  • Pumped Hydro Storage
  • Compressed Air Energy Storage (CAES)
  • Thermal Energy Storage (TES)
  • Hydrogen Energy Storage
  • Hydrogen Fuel Cells
  • Hydrogen Storage
  • Hydrogen Storage Materials
Advanced Materials
  • Sustainable Building Materials
  • Sustainable Composites 
  • Sustainable Polymers
  • Advanced Chemicals
  • Biomaterials
  • Advanced Textiles
  • Photonic Materials
  • Nanocomposites
  • Advanced Metals and Alloys
  • Recycling and Upcycling Technologies
Renewable Energy Technologies
  • Hydrogen Production
  • Hydrogen Infrastructure Development
  • Clean Energy Sources
  • Decarbonization Technologies
  • Carbon Capture, Utilization & Storage
    for Heavy Industries
  • Energy Efficiency Technologies
  • Software Solutions for Sustainability Management

Proof of Concept (PoC)
Challenge Partners

Looking forward to seeing you where Europe meets Asia!

Program Calendar
Application Period
until April 26, 2024
Digital Matchmaking Session
May 2024
Onboarding and Market Intelligence Session
July and August 2024
Visit to Istanbul
September 2024
Why Türkiye?
  • One of the world’s fastest-growing economies with an average annual GDP growth rate of 7.1% in the last three years.
  • Uniquely positioned as a gateway to Middle East, Europe and Asia.
  • Export-oriented with global corporate leaders in construction and construction material, textile, transportation equipment, and agriculture. 
  • Extensive manufacturing sector that faces immediate challenges to become more environmentally-friendly and sustainable in its processes.
Why should my company apply?
  • Exclusive connections to leading Turkish holdings in key industrial sectors. 
  • A unique opportunity to present your solution to their sustainability challenges.
  • Expand business through business collaboration, Proof of Concept projects (POCs), co-development or investment opportunities.
  • Position your company on the international stage by collaborating with leading multinational companies.
  • Learn how to do business efficiently and succeed in Türkiye from business experts.

Frequently Asked Questions

Who can apply?
How is my application evaluated?
Is there a fee to participate in the program?
Does the program include financial compensation?
In which language the program will take place?